Showing up means more than being present. It means bringing a problem-solving mentality to every room you walk into, being the teammate and colleague people can count on, and always thinking about how you can do the best you can for the people around you. Making great work means pushing yourself regardless of the timeline, the budget, or the obstacles. Those are the constraints, not the excuse. Lean into them. And have fun doing it? We are not saving lives (most of the time). If you are taking yourself too seriously, step back, bring some levity, make the people around you laugh. The work and the culture will be better for it.

I have spent 25 years building brands and the creative teams behind them. From designing branding packages early in my career to leading a 45-person in-house agency at EF Education First, the through-line has always been the same: figure out what a brand really is, align the people and the work around that truth, and make it visible everywhere it needs to be.

I am drawn to organizations at an inflection point. At EF, that meant evolving five distinct brands across B2B and D2C while building creative operations that could scale with a fast-growing global business. Today at the University of New Hampshire, I am leading a new brand identity across the entirety of a 160-year-old institution, mentoring a central creative team, and pushing what it means for a public university to show up in the world. That work earned a Marcom Award and continues to raise the bar across the organization and industry.

What I care about most is the work and the people doing it. The best creative comes from teams that have clarity on where they are headed, trust in each other, and the freedom to push boundaries. Building that environment, and protecting it, is the part of the job I take most seriously.

The work in this portfolio represents me as a Creative Director. It would not exist without the countless talented copywriters, designers, video editors and shooters, project managers, UXers, marketers, and executives who helped bring it to life. It is, after all, a team sport.