EF Go Ahead Tours Brand Photography

It started with a simple enough problem. How do you differentiate in the market when all of your competition look the same? The first place I decided we could make the biggest impact for the lowest cost was to get offline and out into the world to photograph our amazing travelers, staff, suppliers, and tour directors experiencing the world with Go Ahead. The direction was to go with more of a documentary, first-person, on-the-ground, immersive approach. Our goal was to capture the magic of what it’s like to really be there.

Below is an incredibly small selection of what we captured over dozens of shoots, multiple countries, and thousands of miles traveled.