Buy a jar of Irish air, get a free tour to Ireland.

Sometimes those crazy ideas in a good brainstorm session make their way out the door and into the world. This was one of those special moments. For under $5,000 we had one of our Tour Directors in Ireland jar fresh Irish air (yes we actually did this for real), while we designed packaging, created the landing page, and then partnered with our PR firm to see if anyone was interested in covering our ridiculous idea; turns out more than a few were.